The Ford Mustang dominated the 2015 muscle car sales race and while we expected to see a closer battle in 2016 with the arrival of the 6th generation Chevrolet Camaro, the Mustang still pummeled both of the cross-town rivals this year. The Chevrolet Camaro did win two of the monthly sales battles during the year – claiming September and October – but with the Mustang finishing off the year with back to back monthly wins along with a few 12k+ months early in the year, the Ford Mustang is once again the bestselling muscle car in the USA.
Mustang Closes 2016 with a Win
While the Ford Mustang didn’t win every monthly muscle car sales race in 2016 like it did back in 2015, the mighty Mustang closed 2016 with a big win in December. After the Mustang posted its worst sales of the new generation in September, October and November, the original pony car rebounded to move 7,064 units in December – beating the Camaro by 64 units. As a result, the Mustang won 10 of the 12 months during 2016 and that led to a second straight annual muscle car sales title.
Camaro Finishes Strong
Like the Mustang, the Chevrolet Camaro had a rough few months leading up to December, but in the final month of 2016, the Camaro moved 7,000 units – making December the 2nd-best month for Chevrolet muscle car sales on the year.
Challenger Also Finishes Up
The Dodge Challenger also slumped through the fall, but like the Mustang and Camaro – the Mopar muscle car posted strong sales numbers in December 2016. With 5,257 units sold, it wasn’t a great month for the Challenger, but it is towards the top half the chart for the year.
Mustang Claims 2016
While all three American muscle cars posted strong sales in December 2016, neither the Camaro nor the Challenger had any chance of catching the Mustang in the race for the annual sales title. Ford came into the final month of the year with a lead of some 35,000 units, so the Mustang was guaranteed to win the title for the 2nd straight year, but with the official numbers coming in from around the industry – it is official. The Ford Mustang is the bestselling muscle car in America for 2016.
On the year, Ford sold 105,932 Mustangs while the 2nd place Camaro moved just 72,705 units and the 3rd place Challenger moved 64,478 units –leading to a total of 243,115 muscle cars sold during 2016. That is down sharply from 2015 when 266,216 muscle cars were sold, but 2015 sales were boosted by big sales spikes around the arrival of the then-new Mustang and Challenger. As Mustang and Challenger sales cooled down while the new Camaro failed to see the huge sales spike, the segment as a whole dropped by about 10%.
So, congratulations to Ford Motor Company for offering America’s bestselling muscle car for the second year in a row.